The WhatsApp Business Platform is a tool for businesses to communicate with their customers through the WhatsApp messaging application. It offers features and tools to help businesses manage customer interactions and provide support and is designed to be easy to use with a simple interface. The platform provides end-to-end encryption for secure messaging and can help businesses build stronger relationships with their customers and drive growth.

Programmable WhatsApp Businesss API

Programmable WhatsApp Business API is a service that allows businesses to communicate with their customers on the WhatsApp messaging app using the EnableX API. It provides an easy way for businesses to send and receive WhatsApp messages, including text, images, videos, and locations using their own software systems.

How does it work?

Getting started with WhatsApp requires you to read the WhatsApp Terms of Use , WhatsApp Commerce Policy , and WhatsApp Business Messaging Policy outlining what businesses can join WhatsApp Business.

Here is a simple step-by-step explanation to understand how the Programmable WhatsApp Business API works as a service with EnableX.

  • Create a WhatsApp Project with EnableX: The first step is for the business to set up a Project using the EnableX portal and add WhatsApp Service to it.
  • Create a WhatsApp Business Account: The business also needs to create a WhatsApp Business Account through EnableX. Business needs to submit a Phone Number and Display Name to register with WhatsApp. EnableX Operations Team will get connected with you to take further all formalities needed for WhatsApp Business Account (WABA) registration process.
  • Setup Webhook: Business needs to setup a Webhook URL against the registered Phone Number to receive incoming message, delivery notifications and many other events related to your account.
  • Sends Message using the EnableX API: Using Programmable WhatsApp Business API from EnableX, business can develop application to send message to any WhatsApp Messenger User. API supports messaging with different type of contents, e.g. Text, Image, Video, Audio, Document, Location, Contact, Interactive Components.
  • Receive messages over Webhook: Receive incoming message from WhatsApp Messenger Users posted to your Webhook.