Programmable RCS API

Rich Business Messaging (RBM)

Rich Business Messaging (RBM) is a communication between users and Brands, via mobile-telephone carriers, aiming at replacing SMS messages with a text-message system that is richer, provides phonebook polling (for service discovery), and transmit multimedia and action links.

Rich Communication Services (RCS)

Rich Communication Services (RCS) is the communication protocol on RBM. RCS APIs can be integrated with numerous backend systems, such as CRM and marketing platforms.

Communication between business and customer/users over RBM ( is carried out through messaging i.e. sending and receives messages. The RBM framework helps to effectively manage the processes around messaging through the following:

  • API: Its a Rest API Service with many API Collections/Routes used to initiate related transactions.
  • Webhook: It’s a Webhook over https to receive incoming messages, delivery notifications, status updates etc.

Basic understanding of the these covered in the following sections.


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